Branding | Social Media + Website Design | Financial Sector
YEAR:
2021
ROLE:
Graphic Designer
TOOLS:
InDesign, Photoshop, Illustrator, After Effects and SharePoint
2021
Graphic Designer
InDesign, Photoshop, Illustrator, After Effects and SharePoint
KPMG Lower Gulf launched i-refer as a sub-brand within its internal communications framework, created to encourage employees to recommend talented candidates for open roles. The purpose of the programme was to build a stronger, more diverse talent pipeline by activating the networks of existing staff, while making the referral process simple, rewarding, and engaging.
As a sub-brand, the outcome needed to reflect KPMG’s existing brand guidelines while introducing a fresh, distinctive visual language that could be applied seamlessly across email signatures, newsletters, presentations, and internal communications.
The visual identity took inspiration from the tangram, symbolising how individual contributions come together to complete a bigger picture. A deliberate gap formed the letter “I,” representing the role of the employee as the missing piece in shaping high-performing teams. The result was a flexible, cohesive system that combined strategic clarity with visual warmth, reinforcing KPMG’s culture of collaboration and recognition.