Branding | Social Media + Website Design | Financial Sector
YEAR:
2021
ROLE:
Graphic Designer
TOOLS:
InDesign, Photoshop, Illustrator, After Effects and SharePoint
2021
Graphic Designer
Adobe Creative Suite and Sharepoint
The Brief
KPMG Lower Gulf launched i-Refer, an employee referral programme designed to encourage staff to recommend candidates for open roles. The objective was to create a sub-brand that felt engaging and distinctive while remaining aligned with KPMG's existing visual identity and internal communications framework.
Deliverables
Visual Identity • SharePoint Design • Newsletters • Email Signatures • Presentation Templates • Internal Communications
The Concept
Inspired by the tangram, the identity is based on the idea that individual contributions come together to create a bigger picture. A deliberate gap forms the letter "I", representing the employee as the missing piece in the recruitment process. The visual system was built to be flexible enough for use across a range of internal communications while still feeling recognisably KPMG.